The invention of the Printing Press is arguably one of the human race’s most important inventions. Enabling the mass communication of ideas and knowledge and being the primary catalyst for leading us out of the Dark Ages, the Print Industry is still as important today as it was in the 15th Century.
And that’s taking into the consideration that online communication has become so pervasive an influence on the way we communicate: Print is not dead. In fact it’s growing! Consider the range of media it includes – Books, Magazines, Instruction Manuals, Maps, Directories, Marketing Literature, Mailers.
All of these media have their online equivalents but still the sector exceeds the revenue of the automotive sector, over 95% of all news is read from print, direct mail response rates are up by nearly 15% and overall it’s a growth industry (7% annually).
And contrary to popular belief it’s Green too! It is one of the most sustainable industries we have planting three times more trees than it cuts, recycling tens of millions of tons of paper, and it invests in renewable energy sources. Compare that to the estimates that spam accounts for of 33 billion kw of wasted energy every year!
Basically what we’re saying is that people love print!